PepsiCo’s New healthy energy drink is Bloom. A healthy energy drink that appeals to health nuts and tired Gen Z. Bloom is also Bridget-friendly. Research has shown that this new beverage, Bloom, will be the perfect beverage for Gen Z ages 13 – 28. The goal is to expand PepsiCo’s consumers into Generation Z by creating a new beverage for them. Blue is healthy, gives off energy, is clean, environmentally friendly, and will not break the bank
How it starts
According to market research 39% of Gen Z prefer energy drinks(Kinder). Bloom gives out nutrients and healthy energy flow that can boost you up so you can have energy for homework, school, gym, etc. Bloom can be at any convenience store or grocery store that is easy to purchase and budget-friendly, around $2. 99 if we can work around making it a little more inexpensive.
Bloom is itself a healthy energy drink that is a trend among Gen Z. PepsiCo could use an influencer who specializes in healthy living to promote Bloom’s beverage. Other Trends could include getting an influencer to post at an event to give out blooms as a free drink, so we can have the target market try them and see if they want more.
Future trends
Bloom is being served at fast food restaurants with PepsiCo products.
Bloom is represented by diverse influencers and famous people.
Bloom is in TV shows and movies.
Bloom being trusted to be healthy, giving off energy, and being friendly to Gen Z, which is represented in all media with all different types of people.
Marketing strategies
Research on labeling nutritional value and energy source to create trust with consumers that Bloom is a clean energy drink.
Responsibilities
Make sure we do our research to make sure the ingredients match what’s inside the drink and to make sure it is a clean beverage to consume, and that it also contains healthy nutrition.
Ethical
Use environmentally friendly materials to create our cans and to promote budget-friendly beverages.
Strategy includes
Social media influencer campaigns that promote healthy living
Partnership with food and beverage places that also have Pepsi products, for Buffalo Wild Wings, lobster, etc.
And marketing to Gen Z that feel like they need a budget, finally, a beverage that can give them energy and that is also healthy for them.
Supporting Research is analyzing consumers.
We need to get her data for research groups from ages 13 to 28 to make sure the beverage is in good standing with taste, in terms of budget friendliness, plus nutritional value.
Analyze each consumer’s sales for different PepsiCo products.
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- New Pepsi 
Regulating uncertainty
Research on every value in Bloom Hey, study on sugars in natural preservatives. Create a healthy formula, it’s clean energy, nutritious, andfriendly.
In conclusion
In conclusion, Bloom will be the deeds of our target audience, that is, healthy but different, and gives Gen Z energy. Primary research shows that convenient healthy stacks are what Gen Z is looking for due to their chaotic, busy lives in this fast-growing time that we are in. With all the research and data PepsiCo has collected, Bloom is the best product for Pepsi and its growing consumer audience for Gen Z.
Preference
Kinder, A. (2024, October 10). Battle of the brands: Gen Z Top Drinks, snacks, fast-food faves. The Food Institute. https://foodinstitute.com/focus/battle-of-the-brands-gen-z-top-drinks-snacks-fast-food-faves/
New Pepsi 